We Sell the Coat Three Times – Why Circularity Is the Smarter Business

In this episode, Sven Schürer speaks with Wolfgang Lehmacher, Operating Partner at Anchor, about how circular supply chains unlock both profitability and sustainability. Together, they unpack why “selling the coat three times” is more profitable than once — and what businesses can learn from leaders like Apple, Zara, and BMW. 

Key themes include: 

• How take-back schemes and design for disassembly reduce waste 

• Why modular design and resale platforms extend product lifecycles 

• The role of technology, policy, and consumer behavior in enabling circular logistics 

• Why collaboration and mindset shifts are essential for scaling circularity 

This conversation highlights practical strategies and global best practices for companies aiming to future-proof their supply chains while capturing new revenue opportunities. 

Anchor is committed to advancing innovation across supply chains, energy, and the circular economy.